A software engineer turned service business
owner -  obsessed with systems and making the perfect coffee. 

I'm Scilla.

about seal haus

2025

estd

Hey There!

my philosophy

 My mission is to help entrepreneurs build digital assets and systems that let them live life on their terms.

"Images are our palette and canvas, each one a visual poem that speaks volumes on its own."

"Content creation is a mindful art, each post crafted to inspire and empower."

"Engagement isn't just interaction, it's a shared journey of creativity and expression."

"Growth stems from exploration, constantly pushing boundaries for fresh creativity."

I couldn't shake the feeling that there had to be a way to build something that kept creating value even when you weren't actively working.

Exchanging labor for money was the only real example of living I had growing up. Study hard, get a good job, and retire someday (hopefully).

Even as a teenager, I remember feeling dissatisfied with that life path.

I couldn't shake the feeling that there had to be a way to build something that kept creating value even when you weren't actively working.

I didn't know whether that would be through writing novels, inventing software, or building a business—but I knew I wanted to create something bigger than just exchanging my own time for dollars.

Looking back, I believe this came from a need to protect and provide for my family. Separating money from my time and labor meant I could spend it with my mom at a cafe, or with my dad on a phone call. Now, it also means spending time with my husband, friends and pets.

I think it also meant I could spend time on my many interests and hobbies - increasing my knowledge and skills, going to Renaissance faires, painting and drawing, all the things that make life worth living for me. 

Now, I'm more determined than ever to find a way to help myself (and others) find a way to make a living without exchanging hours for labor. 


love as the goal

What led me here

Born and raised in Southern California by my super-loving Mexican/Nicaraguan parents, I've always been reminded to: 

- Be meticulous because the devil is in the details. 

- Believe in your ability to adapt and overcome. 

- Be a person of character, always.

Those values shaped the way I approach everything—from software engineering to running my own business. 


my story

get to know Scilla better

Exchanging labor for money was the only real example of living I had growing up. Study hard, get a good job, and retire someday (hopefully).

Even as a teenager, I remember feeling dissatisfied with that life path.


I didn't know whether that would be through writing novels, inventing software, or building a business—but I knew I wanted to create something bigger than just exchanging my own time for dollars.

Looking back, I believe this came from a need to protect and provide for my family. Separating money from my time and labor meant I could spend it with my mom at a cafe, or with my dad on a phone call. Now, it also means spending time with my husband, sister, friends and pets.

I think it also meant I could spend time on my many interests and hobbies - increasing my knowledge and skills, going to Renaissance faires, painting and drawing, all the things that make life worth living for me. 

Now, I'm more determined than ever to find a way to help myself (and others) find a way to make a living without exchanging hours for labor. 

I became obsessed with the question: 

How do you create something that continues working after you've stopped?

Every book, every business, every career decision eventually led me back to the same idea:

Founded Seal Haus.

Having worked with service providers and startups for the past decade, I've realized my clients needed one thing: freedom from trading hours for income.

October 2025

Bet on myself.

A layoff accelerated a decision I'd already made a long time ago:

It was time to stop building someone else's vision and start building my own.

March 2025

Spent a decade becoming a software engineer.

From seed startups to cut-throat  fintech unicorn ventures, I became a senior front-end engineer and learned all about delivering to the highest standards in environments with tight deadlines. 

2015- 2025

Discovered programming in college while studying psychology—started making websites for coffee money and the psych lab.

2015

Palo santo man bun live-edge lo-fi gatekeep kale chips slow-carb. Edison bulb direct trade gatekeep aesthetic flannel.

2020

Quinoa scenester austin, glossier chillwave af bruh skateboard tbh trust fund. Food truck readymade rad.

2019

Selfies jianbing poke everyday carry, godard gochujang chillwave organic. Woke sustainable pork belly.

2018

Organic semiotics neutra flannel yeah tilde gorpcore live-edge subway tile coloring book whatever poke umami.

2017

Chia forage cred kombucha, celiac shoreditch mumblecore snackwave cloud bread next level pop-up brunch.

2024

Echo park readymade woke lomo coloring book whatever poke normcore blackbird spyplane air plant viral lomo.


2023

Fashion axe swag marfa yeah intelligentsia portland umami. Taxidermy hella viral, trust fund twee quinoa.

2022

Live-edge fingerstache yolo food truck lomo copper mug adaptogen marfa ramps pie. Quinoa scenester austin.

2021

The Making of Seal Haus

art on my walls

Seal Haus

my decor

birds, coffee, and rainy day jazz videos

I had the opportunity to sit down with VoyageLA to share my journey—from software engineer to founder of Seal Haus—and the experiences that shaped the way I approach business today. If you're curious about the story behind the studio, I'd love for you to give it a read.

Featured by VoyageLA

Invest in Yourself

Keep Your Word

Details Matter

Own Your Time

Build Assets

seal haus at a Glance

Beautiful websites are great.

Businesses that keep creating opportunities long after you've logged off are even better.

Let's build one together.

Ready to Build an Asset?