A software engineer turned service business
owner - obsessed with systems and making the perfect coffee.
Exchanging labor for money was the only real example of living I had growing up. Study hard, get a good job, and retire someday (hopefully).
Even as a teenager, I remember feeling dissatisfied with that life path.
I couldn't shake the feeling that there had to be a way to build something that kept creating value even when you weren't actively working.
I didn't know whether that would be through writing novels, inventing software, or building a business—but I knew I wanted to create something bigger than just exchanging my own time for dollars.
Looking back, I believe this came from a need to protect and provide for my family. Separating money from my time and labor meant I could spend it with my mom at a cafe, or with my dad on a phone call. Now, it also means spending time with my husband, friends and pets.
I think it also meant I could spend time on my many interests and hobbies - increasing my knowledge and skills, going to Renaissance faires, painting and drawing, all the things that make life worth living for me.
Now, I'm more determined than ever to find a way to help myself (and others) find a way to make a living without exchanging hours for labor.
Born and raised in Southern California by my super-loving Mexican/Nicaraguan parents, I've always been reminded to:
- Be meticulous because the devil is in the details.
- Believe in your ability to adapt and overcome.
- Be a person of character, always.
Those values shaped the way I approach everything—from software engineering to running my own business.
Exchanging labor for money was the only real example of living I had growing up. Study hard, get a good job, and retire someday (hopefully).
Even as a teenager, I remember feeling dissatisfied with that life path.
I didn't know whether that would be through writing novels, inventing software, or building a business—but I knew I wanted to create something bigger than just exchanging my own time for dollars.
Looking back, I believe this came from a need to protect and provide for my family. Separating money from my time and labor meant I could spend it with my mom at a cafe, or with my dad on a phone call. Now, it also means spending time with my husband, sister, friends and pets.
I think it also meant I could spend time on my many interests and hobbies - increasing my knowledge and skills, going to Renaissance faires, painting and drawing, all the things that make life worth living for me.
Now, I'm more determined than ever to find a way to help myself (and others) find a way to make a living without exchanging hours for labor.
Founded Seal Haus.
Having worked with service providers and startups for the past decade, I've realized my clients needed one thing: freedom from trading hours for income.
Bet on myself.
A layoff accelerated a decision I'd already made a long time ago:
It was time to stop building someone else's vision and start building my own.
Spent a decade becoming a software engineer.
From seed startups to cut-throat fintech unicorn ventures, I became a senior front-end engineer and learned all about delivering to the highest standards in environments with tight deadlines.
Discovered programming in college while studying psychology—started making websites for coffee money and the psych lab.
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